Your content and your website are the means by which you can make your business visible to the world and bring it on top of search engines search list. Standing on the leading platform is necessary for being the first choice and the first option on which users’ eyes fall. Now the question stands, what are the steps which bring your website to the user’s attention? How can you ensure that you remain in the list and traffic on your web is maintained? Well, for these complexities, here is a simple solution- google seo.
What is seo?
SEO stands for Search Engine Optimization and is primarily used to enhance and maintain the traffic of a website, generally a business website. There are various agencies today which offer content marketing and SEO services which helps to ensure the popularity and demand of the portal in question. The most renowned of which is google seo as it is the most browsed.
SEO makes your website easy to access for customers and hold the top position in the search results of search engine. The search engines are a customer themselves who do the job of making the content available for other customers and increase the number of visits of existing webs.
Guidelines for SEO
Every business owner wants his website to be the most sighted and most visited, but this is not an easy task as there are thousands of people with the same intention out there on internet using tips and tricks to hack their goals. So the question remains how to beat the competition and secure your position in google seo without much trouble? Here are some guidelines which will help you suffice the purpose and help you hatch huge bucks in your business.
- Before you start, here are some terms which you need to be familiar with :
- SEO – It is the system of betterment of your web and making it easily available for the search engines.
- Crawl – In this process, new webpages are looked for by search engines and the webs are discovered by reading sitemaps, following links and various other ways.
- Crawler – This is the automatic software employed to fetch or crawl and index pages from the websites.
- Index – All the webpages available on the internet are stored by a number called the index and the record of index is the determinant of address of the webpages and is the key factor in determining access to the webpage and holds its URL.
- The next and the most important step is making the content helpful and understandable to the user. Here a few ways you can try and make your content easier and fluid flowing as well as eye catching for search engines as well as the websites.
- Create precise and self-explanatory page titles: Whatever your content is, it should be clearly reflected in your title, so the user and the search engine finds the matter and displays your work on top relevance.
- Your web should have useful snippets and good titles: Select a title which seems natural with the flow of matter and communicates the essence of page’s content. Avoid using vague titles as they are distracting and least communicative of your purpose. There should be different title for each page in accordance with the information mentioned on the web. It helps the search engine find you and convinces the user of the usefulness of your page, ultimately increasing your traffic.
- Titles should be descriptive but brief: Today no one has extra time to read your lengthy title and the decision of usefulness is taken in seconds. So if you have a long title, chances are that irrespective of your perfect content, you will not get much attention.
- What to avoid: Form making your titles helpful you need to avoid a few things as they are key points and lead to inhibition of your growth. You should not use same title for your all webpages as it causes confusion for everyone, you, search engine as well as the reader and is advised against in google seo. One more precaution you need to observe is the overuse of keyword in the title. The title should be short no doubt, but descriptive too, it means a perfect title is a model of economy; most profit in few words.
- Use of description meta tag is must: It is a summary which informs the search engine and the user about the purpose of the website and the need of its existence. You can use a few words, a sentence or phrases to fill this requirement. Short paragraphs can also be used to impart information about your website. They are utmost important as they are used as snippets by the search engine and are visible to the user when he browses a string. Other relevant statement may be used by the search engine but note, the term used here is “may” and it’s obvious that no search engine will take the pain unless it’s paid for it.
- Best practices for writing description meta tag: Since the description tag has no word limit, you can use long sentences too, but be sure that no one is going to read it which proves that like title, description tag too should be a model of economy. This will make it favorable for google seo. You should avoid writing ambiguous meta description from which no conclusion could be drawn by the user and the internet. And again using a lot of keywords won’t do, you can fit a single keyword in a relevant title, fully related to the matter. Copying the entire content into meta description is not wise, rather write a few lines of content separately for this purpose.
With these steps, make your website a premier in google seo list and reap the benefits of enhanced traffic. Grab the attention of customers and take your business to heights never explored before.